Privacy Policy

At Hotel Francia Aguascalientes we know the importance for you to know how we are going to treat your personal data and we are aware that by using our services you entrust us with such data and we understand the responsibility that this implies, for which we will strive to take care of and protect your information.

In that sense, and in order to inform you about how we handle your personal data and in compliance with the Law, we provide you with the following Privacy Notice, with the OBJECTIVE of letting you know what data we will collect, why we request it, how you can update it and even delete it, among other things.

The personal data of minors or incapacitated persons in terms of the Law, can only be provided by the father, mother or guardian and will be safeguarded under strict security measures. If you are a minor or incapacitated person in terms of the Law, you should not provide us with your personal data without the prior, express and written consent of the person who has legal authority over you.

1.- IDENTITY AND ADDRESS OF THE "RESPONSIBLE".

Imsalmar, S.A. de C.V. as the operator of the hotel known commercially as Francia Aguascalientes and all its consumption centers (points of sale) (hereinafter simply the “RESPONSIBLE”) with address at Liverpool 133, Col. Juárez, Cuauhtémoc Mayor’s Office, Postal Code 06600, Mexico City, is responsible for the processing of your personal data (hereinafter simply the “DATA”) and the information collected from the holders of the “DATA” (hereinafter simply the “HOLDERS” or the “HOLDER”) which will be treated strictly confidentially.

2.- PERSONAL DATA THAT WILL BE REQUIRED.

Imsalmar, S.A. de C.V., will be responsible for collecting, using, and protecting the following “DATA”, whether verbally, in writing, or through electronic means, in accordance with the purposes for which the “HOLDER” grants their consent, with the latter being responsible for the accuracy of the same:

  • Full name.
  • Place and date of birth.
  • Nationality.
  • Age.
  • Marital status.
  • Address.
  • Tax Status Certificate.
  • CURP (Unique Population Registry Code).
  • Email address.
  • Phone number(s).
  • Official identification with photograph (INE – National Electoral Institute, passport, professional ID, driver’s license).
  • Bank card number (credit or debit), expiry date and security code.
  • License plate of your car, if you park it at the mentioned hotel.
  • If your stay is covered by your company: name of your company, position in that company, and Tax Status Certificate of your company.

3.- SENSITIVE DATA.

The “RESPONSIBLE” will collect and process certain sensitive “DATA”, that is, those that may reveal aspects such as racial or ethnic origin, present or future health status, genetic information, religious, philosophical and moral beliefs, union affiliation, political opinions, and sexual preference, with the “RESPONSIBLE” committing to treating all sensitive “DATA” with strict security and confidentiality.

Due to the COVID-19 pandemic, data concerning your health status will be collected for the sole purpose of ensuring your health protection and that of the other people staying at the mentioned hotel, safeguarding such information for the time necessary to fulfill the purposes of this “NOTICE” (hereinafter simply the “NOTICE”), in accordance with the provisions of Article 10 fractions V and VI of the Federal Law on Protection of Personal Data Held by Private Parties (hereinafter simply the “LAW”).

4.- PURPOSES OF PERSONAL DATA PROCESSING.

The “DATA” obtained will be used for the following purposes, considering that some of these purposes will proceed until you become our guest:

I.- Primary or necessary purposes:

  • Verify your identity and information.

  • Update your information in our database.

  • Analyze your economic capacity to cover our services.

  • Identify and/or register you as a client or user of our site.

  • Conduct, if necessary, investigations to verify the accuracy of the data you provide through third parties contracted for this purpose.

  • Provide the requested services and inform you about changes in them.

  • Internal reports from the different areas of the aforementioned hotel for statistical purposes.

  • Payment of services for a single occasion or scheduling of service payments.

  • Issuance of invoices.

  • Surveillance within our facilities (common areas) for your safety, that of other guests, and of the staff inside them.

  • Retain your information for compliance with legal requirements and requests from various authorities and/or regulatory entities.

  • Compliance with provisions on the prevention of money laundering.

  • Address your doubts, complaints, clarifications, claims, and suggestions as a guest.

  • Understand your needs in order to provide the services adequately.

  • Evaluate the quality of the services provided by the hotel.

  • Provide personalized attention through various electronic communication means such as email, phone, chat, WhatsApp, among others.

  • Maintain a record of the use of our services, including a physical or electronic file of your stays, consumptions, payment of the same, and the channel through which you made the reservation.

II.- Secondary or accessory purposes:

  • Informing you about new services, products, or events related to the above.

  • Sending you our promotions, newsletters, news, thanks, and congratulations through various means.

  • Meeting obligations related to the services.

  • Carrying out quality and satisfaction surveys to evaluate the quality of our services and, where applicable, our products.

  • Inviting you to participate in our events or campaigns.

  • Advertising on social networks, media, newspapers, or magazines.

  • Offering any of our services and, where applicable, our products.

  • For marketing, commercial prospecting, statistical, and historical purposes.

  • Developing usage analysis of services, market segmentation, statistics, records, and information analysis.

  • Use of images in advertising media and support, corporate image, marketing, advertising campaigns, videos, photographs, and publications in any communication medium.

The “HOLDER” of the “DATA” has the right to object to their “DATA” being used for the aforementioned secondary or ancillary purposes. If the “HOLDER” wishes to exercise this right, they must do so in accordance with the procedure established in numeral 5 (five) of this “NOTICE,” within 5 (five) business days following the date on which this “NOTICE” has been made available to them, in order for the “RESPONSIBLE” not to process their “DATA” for such purposes. Otherwise, it will be understood that the “HOLDER” agrees and consents to the processing of their “DATA” for each and every one of the purposes listed above. It should be noted that the foregoing is without prejudice to the provisions of article 26 of the “LAW” and other applicable regulations.

The refusal to use their “DATA” for secondary or ancillary purposes will not be grounds for us to deny our services.

5. - OPTIONS OR MEANS OFFERED BY THE RESPONSIBLE PARTY TO LIMIT THE USE OR DISCLOSURE OF PERSONAL DATA.

The “HOLDER” of the “DATA” to limit the use or disclosure of the same, must send an email to the email address hernandeza@ostar.com.mx requesting the limitation of the use or disclosure in question, through which you may request to be included in the internal exclusion lists of not contacting for promotional and marketing purposes. The “HOLDER” of the “DATA” to avoid unwanted advertising, may also register in the Public Registry of the Federal Consumer Prosecutor’s Office (REPEP) by entering the following link http://repep.profeco.gob.mx/, in which case there is a possibility that you may not have access to the possible additional benefits for our secondary purposes.

6.- MEANS TO EXERCISE THE RIGHTS OF ACCESS, RECTIFICATION, CANCELLATION OR OPPOSITION (ARCO RIGHTS).

Based on the “LAW”, the “HOLDER” of the “DATA” has the right to Access (“ACCESS”) the data held by the “RESPONSIBLE”, as well as details of its treatment. They also have the right to Rectify them (“RECTIFICATION”) if they are incomplete or inaccurate, to Cancel them (“CANCELLATION”) as stipulated in the “LAW” itself, and to Oppose (“OBJECTION”) the treatment of them.

To exercise the aforementioned rights, the “HOLDER” of the “DATA” or their legal representative must send a request through a letter to the email hernandeza@ostar.com.mx or through written notification to the legal department located at Liverpool 133, Col. Juárez, Cuauhtémoc City Hall, Zip Code 06600, during Monday to Friday from 09:00 to 18:00, specifically indicating their desire to exercise their ARCO rights. Said request (letter) must contain the requirements referred to in article 29 of the “LAW”, that is:

  • Name of the “HOLDER” and address or other means (for example, email) to communicate the response to your request.

  • Documents that prove your identity or, where applicable, the legal representation of the “HOLDER”.

  • Clear and precise description of the “DATA” about which you intend to exercise any ARCO rights.

  • Any other element or document that facilitates the location of the “DATA”.

  • In case of requests for rectification of “DATA”, the owner must indicate, in addition to what is indicated in the previous paragraphs of this section, the modifications to be made and provide the documentation that supports their request.

If the information provided by the “HOLDER” in their request is not sufficient or is incorrect to address their request, or if the necessary documents are not provided, the “RESPONSIBLE” may request from the “HOLDER” the information and/or documentation necessary to process their request in accordance with Article 96 of the “LAW” Regulations, giving the “HOLDER” 10 (ten) business days to address the request of the “RESPONSIBLE”. In turn, the “RESPONSIBLE” must notify the “HOLDER” within a maximum period of 20 (twenty) business days from the date of receiving their request for access, rectification, cancellation or opposition, the determination taken, so that, if appropriate, it can be carried out within the 15 (fifteen) business days following the date the response is communicated. In accordance with Article 33 of the “LAW”, the aforementioned deadlines may be extended once for an equal period, as long as the circumstances of the case justify it.

When the “HOLDER” exercises the right of “ACCESS”, the obligation of the “RESPONSIBLE” will be considered fulfilled when the “DATA” is made available to the “HOLDER”, or by issuing simple copies or electronic documents that will be sent to the “HOLDER” to the email address provided in their request.

The “RESPONSIBLE” may deny access to the “DATA” or to carry out rectification or cancellation or grant opposition to the processing of the same in cases referred to in Article 34 of the “LAW”. The “RESPONSIBLE” will not be obliged to cancel the “DATA” of the “HOLDER”, under the circumstances established in Article 26 of the “LAW”.

If the data “HOLDER” needs clarification about the procedure and requirements for the exercise of ARCO rights, they must send an email to the address hernandeza@ostar.com.mx.

7.- REVOCATION OF CONSENT.

The “OWNER” of the “DATA” is entitled to revoke at any time the consent granted to us for the processing of his “DATA”, as established in article 8 of the “LAW”, for which he must send a written request to the email hernandeza@ostar.com.mx, or by written notification to the address Liverpool 133, Col. Juárez, Alcaldía Cuauhtémoc, C.P. 06600, Mexico City, from Monday to Friday from 09:00 to 18:00 hours, detailing clearly the data for which he revokes his consent. At these same addresses, you will be informed of the procedure to follow to address your request.

8.- PERSONAL DATA OF INDIVIDUALS WHO ARE UNDER GUARDIANSHIP OR LEGAL INCAPACITY ESTABLISHED BY LAW.

Some of the data we process may include data from people who are under guardianship or legally incapacitated, for whose treatment we require the consent of the guardians. In this case, the exercise of ARCO rights can be carried out through the guardian or representative of the incapacitated person or declared under guardianship.

9.- SECURITY MEASURES.

The “RESPONSIBLE” knows and recognizes the value of its “DATA”, so it has implemented security measures to try to prevent its use for purposes other than those authorized, as well as to try to prevent its alteration, loss, theft or access by third parties. Within the measures includes the use of specialized computer programs, training of personnel and adoption of internal data protection policies.

10.- TRANSFER OF PERSONAL DATA THAT IS MADE.

The “RESPONSIBLE” may transfer national or international data without the consent of the “HOLDER” in the terms established by article 37 of the “LAW” and in compliance with article 69 of its Regulation.

11. - USE OF COOKIES.

A cookie is a file that is downloaded to your computer when you access certain web pages. In this sense, we use cookies to improve our services, show you advertising related to your browsing preferences and the content of your previous visits, keep sessions active, and to record traffic coming from the redirection of other sites. When you visit the website of the “RESPONSIBLE” again, cookies allow us to personalize our content according to your preferences.

It should be noted that the website of the “RESPONSIBLE” does not use or store cookies to obtain personal identification data from the “HOLDER’s” computer regarding data that was not originally sent as part of the cookie. Although most browsers accept cookies, the “DATA HOLDER” can configure their browser to not accept them, that is, they can disable them by following the procedure of each browser, in which case, it should be taken into consideration that by deactivating them, it could limit the functionality that the platform offers.

12.- NOTIFICATION OF CHANGES AND/OR UPDATES TO THE PRIVACY NOTICE.

The “RESPONSIBLE” may modify and/or update this “NOTICE” at any time, either due to legislative or jurisprudential reforms, internal policies, or new requirements. The updated version that will apply at all times will be the one published on our website hotelfranciaaguascalientes.com.

When the “RESPONSIBLE” needs to change its identity, collect additional patrimonial or financial data, change or modify the purposes for which it obtained the “DATA”, or modify the conditions of the transfers that may be made in accordance with this “NOTICE”, it will make available to the “DATA HOLDERS” a new “NOTICE”, through the email that the “HOLDER” has provided to the “RESPONSIBLE” or through the “RESPONSIBLE” website.

13.- ACCEPTANCE OF TERMS.

If the “HOLDER” uses the services, it means that he/she has read, understood, and accepted, each and every one of the points previously mentioned in this “NOTICE”. In case of not agreeing with all or any of said points, the “HOLDER” should not provide any personal information, nor use the services.

In case of any disagreement or complaint about the treatment of your “DATA”, you can refer to the Institute indicated by the “LAW”.

June 21, 2023.